beautifully designed cake

From Interior Design to Edible Design: Stevi Auble

Just like many of our professional Pastry & Baking Arts students, cake designer Stevi Auble didn鈥檛 always dream of constructing trendsetting cakes. Yet this career changer鈥檚 shift from interior design to edible design has cemented her as an icon in the field of custom luxury cakes.

   Interview with Stevi Auble - HeadshotFormerly, you were an interior designer. What inspired you to shift your focus to cakes?

 It was something that evolved a few years ago. I started making cupcakes for my youngest daughter鈥檚 preschool and the director really started to push me to sell them because they were so well received. Eventually that word of mouth turned into inquiries from all over, and it put me in a position where I had to decide whether or not I wanted to create a legitimate business. Ultimately, I decided go to forgo the interior design industry and become my own boss. Initially, the concept for was a small designer cupcake company, but soon that transitioned into full-sized cakes (including wedding cakes). My design background plays a huge part in my cake decorating style, translating basic design principles into the construction of each cake. In particular, I have always loved textiles and prints; an influence you can see in the majority of my cakes.

How did you develop your signature specialties for your cakes?

I have always done my best to stick to what I like personally and really stay away from 鈥渢rends.鈥 I always draw my inspiration from the design and art worlds, rather than looking at other cakes. This may lead to unconventional cake designs, but they are something that I am proud to have my name on regardless of how they are received by the public.

What do you think is the root of your success?

I would say that my success stems from a combination of perseverance and being confident in my design choices. I have found this business鈥攁s with any other鈥攖o be very challenging. It takes a lot of perseverance to move forward through it all. A big piece of that is knowing who you are and sticking to it. I believe that any of the success I have had in this business is because I have always created what feels right to me. I never ask myself, 鈥淲ill other people like this?鈥 I think that鈥檚 a creativity killer.

Interview with Stevi Auble - Wafer Paper Flower Cakes

What advice would you give to pastry professionals interested in entering the cake field?

I think it鈥檚 important for them to know that it isn鈥檛 easy, not in the least. There are so many facets to this particular field, as the majority of designers are also small business owners. Not only do you need to be extremely consistent and reliable as a baker and decorator, but you also have to have extensive knowledge of how to run a business.

What is one 鈥渃ake disaster鈥 that you would share with students as a lesson?

My biggest disaster was actually just this past summer. During a delivery, my assistant was cut off by another car, and the cake she was transporting fell over, significantly damaging the top tier. I happened to be out of the country teaching, and it was the middle of the night in Germany. She didn鈥檛 feel she could call me for advice on how to rectify the situation, so she fixed the cake as best she could and the florist was able to add some flowers to hide some of the damage. However, the cake was not what it was supposed to be. Luckily the couple was extremely kind and understanding, but I learned a valuable lesson鈥攖o make sure, first and foremost, that my staff knows that they can contact me at any time. It鈥檚 also important to remember that sometimes life just happens and all you can do is your best. It鈥檚 the way that you react to situations that really matters.

Can you tell me more about the 鈥淲afer Paper Flowers鈥 class you鈥檒l be teaching on Feb 9-10 at ICE?

I will be teaching the students how to create three different kinds of wafer paper flowers鈥攎y favorite technique. I love the visual lightness that wafer paper offers. For me, it鈥檚 the perfect balance of a lovely visual effect in edible form. We鈥檒l also cover a fun paint technique to enhance their overall design.

Click here to see advanced pastry classes at ICE.